Strategic Plan 2024-2027

Approved by the TXCPA Board of Directors, April 2024
TXCPA’s 2024-2027 strategic plan is designed to help TXCPA best serve members as they adapt to serve the changing needs of individuals and organizations. The work done under this plan will help us become a stronger and more future-ready organization than ever before.

VISION

Empower members to lead and succeed.

MISSION

Advance the interests of CPAs and the accounting profession through advocacy, access to knowledge, community connections, and career development.

STRATEGIC DESTINATION

We are a unified, influential, and adaptive association driven by technology to deliver customized value and service to the evolving accounting profession.

STRATEGIC GOALS

Goal 1
Secure the future of the accounting profession by attracting and retaining talent.

Goal 2
Ensure the continued influence, impact and viability of the organization by expanding resources to grow and serve our market and responding to its evolving needs.

Goal 3
Improve the quality and efficiency of the delivery of services and expand opportunities through a streamlined organization structure.

Goal 4
Enhance TXCPA’s position in the marketplace with a robust, multichannel marketing strategy to increase visibility, engagement, and growth.

Strategic Planning Committee